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No, we create "riffs out of riffs" (or "riffs out of motifs")! Usually the first riff of a song introduces a few motifs, which is then the base material for all other riffs of the song. It's a form of "developing variation", for which a famous example is Beethoven's 5th symhpony, where the initial "da da da daaaa" is developed throughout.

Though for CCV, it can be different elements of a motif: The notes and/or the rhythm and/or just the contour. An example from our recent release, Thoughts From A Stone: The characteristic quintuplet rhythm of the toms and bass guitar in the main theme appears verbatim in many of riffs throughout the whole piece (compare 2:15*, 8:05 and then 16:13).